Charging to little?

I have started training horses for others. People don't really know me, but I do have references if they'd like to call and ask about my training methods and how I helped them and their horse. I wanted to start out cheap, and as I advanced in training horse maybe raise it a bit higher. As of now I charge 150 for 2 weeks and 250 for a whole month. Its 400 for 60 days. I don't think I am being unreasonable with my pricing. But a Superior of mine says I am charging to little.

Am I?

Yes, you are charging to little depending on results.

Most people don't mind paying but they expect to get their money's worth.

On the other hand, $400 is to much if the horse doesn't meet expectations.

In my line of work I don't want to be the cheapest, but rather, the best.

When a customer tells me my prices are high I usually respond with Yes sir they are, and here's why. I then explain the value behind my price.

Your time is what you're selling, and as it's the only thing you have to sell, make sure you get paid good for it.

At $250/ month, averaging 5 rides a week, you are earning $10.87 per ride. If you ride for an hour and spend a half hour grooming and tacking, you're earning $8.15 per hour. Consider your overhead and taxes and you're probably down to $5/hour.

Of course, your rates will depend on the quality of trainer you are. If I were paying someone to train my horse, I would expect to pay between $500-800/month, not including board. I personally would skip right over a cheap trainer because I expect to pay a premium for quality.
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