I understand completely. I run a small barn, and I refuse to sacrifice the well being of my school horses for some little kid to feel all powerful and not get their feelings hurt by telling them they are not ready for things. I have lost business this way, but also gained people who are actually concerned about the horse that they are on.
From my observations, they just shuttle them through. Anything that goes wrong is considered the horses fault. They have a classic crappy position that is almost synonomous with poor schooling barns, but they are told that they are the best riders in the world and are able to do anything because it keeps them coming back. Good horsemanship has gone out the window. I usually get people once they run into problems. At this point, I have heard more than once "I've been riding for years and never once thought about the horse".
I actually read an article on what it takes to make money in the horse industry. The article said that if you are a horse trainer, then your actual job isn't to train horses, but to give the client what they want. No wonder I'm so broke...... I can not bring myself to sacrifice my horses or horses I'm training just so someone can feed their ego without the proper training on the humans part. Unfortunately, many people are willing to do that if it means they make money. So, that's where the masses flock.
We all know that to be taught well takes time, dedication, effort, concentration, and a fair amount of sweat, blood, and tears. What people look for in horses now and what much of the horse industry has become is nothing more than a carnival ride, where you insert your money and get to run around.