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This is a discussion on Training within the Horse Training forums, part of the Training Horses category

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    06-05-2009, 01:05 AM

Not sure if this is the place to post this, but I need some ideas. I started doing my own training jobs at the beginning of the year, and was getting lots of calls, but now it seems to have come to a stand still. I live in San Diego CA, and need some ideas of how to generate more business. Ideally at some point I would like to become a resident trainer at someone's ranch, but don't know really how to go about doing it. I am also making a website, and ideas of what you would be looking for when looking at a trainers website would be much appreciated.
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    06-05-2009, 01:14 AM
Training is ALOT like being a farrier----WORD OF MOUTH--- is everything.
    06-05-2009, 01:45 AM
I have one person that I got by referal, and I know that that is the best way to get people, but the people who's horses I'm training at the moment really aren't big horse community people. One actually has her horses in her yard, and doesn't do anything other than trail, and doesn't have any communication with other horse people, which makes it a little hard to get word out through people I'm working for right now. My website is, and is a definate work in progress at the moment.
    06-05-2009, 03:04 PM
Try going to the barns around you and lease out a training spot, and go visit barns to get yourself around so people get to meet you. And yes word of mouth!!
    06-06-2009, 06:40 PM
As Cayuse's word of mouth. So, if you had clients who don't do much with their horses but have them in their backyards and trail ride every now and then and don't have "connections"...these can be dead ends for your business.

So, you'll want to get clients who have "connections" who are active in horse competitions, or clubs, groups, at a barn, etc...

Ideally at some point I would like to become a resident trainer at someone's ranch, but don't know really how to go about doing it.
This is a good idea, but be sure to find someone who has the same phylosophy as you.

1. What do you want to train in? Western or English? Competition? Or just basics? Find the trainers near you who have a barn and do what you would like to do.

2. Call and ask about becoming an apprentice, an assistant, a groom (for dressage), etc.... Then set up a time and just go. They'll see your skills and you'll see theirs and you'll both see if it's a match.

I am also making a website, and ideas of what you would be looking for when looking at a trainers website would be much appreciated.
The website is a good place for someone curious about you to see what you look like, find out about your training ideas and your accomplishments, testimonials are good for websites, too. Pictures are great, too.

If you can, go to the local tack shop and ask if you can do a demonstration in their parking lot.

Join a horse club of some kind, or contact several local barns and ask them if they need a trainer.

The more people who SEE your work, the easier it is for them to ask you for training.
    06-06-2009, 06:50 PM
I would have business cards made, pass them out to tack shops and boarding places, you can even put them ON ,not in mail boxes of those around you with horse ranches,you can even give out cards to any farriers or vets that you might know, just go get your name out there, that is how I got my business going.
    06-08-2009, 12:35 AM
Thanks for all the advice. I do have business cards, I just really haven't gotten out there and put them in any place I can find. I will definitely go put some in the local tack shop in town, and give some to the farriers and vets that I know, or that work on the horses I currently train.

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