What to charge for training?
I am still here... though I have been away many a month!
Good news arrives with me: we have relocated to a fabulous (smallish) working farm and have some really excellent opportunities here!
I have been trying quite hard to find local trainers offering the services I would like to provide out of our place (starting, basic under saddle work, intermediate under saddle work, packing and perhaps driving in the future), and can only manage to find a few shady looking ads on Craigslist. Most other reputable places I can find are Dressage or HJ barns, and I will (for now) not be offering those kinds of services. I will also not be offering lessons because of liability. Just good ole 5-days-per-week in the arena and on the trail type work. Putting miles on horses, and maybe teaching a few flying changes and sliding stops here and there.
So, my question for anyone who can answer is: how do you go about determining your prices? This will by no means be paying the rent or anything; it is purely a "for fun" type deal, but I would like to be taken seriously and actually have clients that are going to want reasonable things (basically I don't want to attract folks who are looking for the cheapest deal in town and are expecting me to turn their horse/s into PSG mounts!). I want to be able to have a sturdy customer base so that I can network and continue to find clients - with the potential to grow in the future. How would I go about determining my prices?
I would be offering 30/60/90/month-to-month work, with full pasture turnout with shelter, hay, and potentially grain. For more intensive care such as supplements, blanketing, and a stall, I would like to charge a bit more. Does this seem reasonable?
I feel as though I sound like a newbie to this - I am only new to this in the sense of finally having my own facilities to work out of! In the past I have gone to my clients and done very minimal training, so I charged a gossamer amount, if anything.
Lastly if anyone knows, are there any sort of licenses or regulations I need to know about in order to do this? Once again, no one but myself will be riding or working with the animals on the property. I will have clients sign liability waivers just for the mere fact that they could get stepped on or fall into a drainage ditch and twist their ankle, but otherwise I don't believe I need anything else. Please correct me if I am wrong.
I apologize for the rambling post; I have so much swirling through my head as I try to put this into action in the coming months!
ETA: We are located in North Carolina, USA.
I have said what I have said. I have not said what I have not said.
Last edited by RunSlideStop; 12-07-2012 at 03:41 PM.