Well, is he registered? If he is, what is he bred to do? Are his closeup ancestors good at anything?
No matter what direction you eventually want to go, he needs to be very well broke. So, start there. Get him 'soft' in the bridle. Get him obedient to your hands and your legs. Get him responsive and get him really 'broke'. Get him to the point that you can lope a nice round circle out in the open. Get a 'handle' on him. Teach him is leads and how to move laterally, how to back up lightly and how to stop and stand quietly anywhere you want. Then, you can go any direction and you will be half way there.
Oh, and by the way, 'cow' is bred into a horse and has absolutely nothing to do with conformation. It has everything to do with breeding.