FANTASTIC! It really doens't matter if it was a marketing trick to express his views and get people interested in his training DVDs. SOMEONE needs to talk some sense into those owners who have taken NH and distorted it into some way to have a super special mystical love relationship with your horse. I too have seen way too many (usually middle age) women think they're going to fulfill their childhood dream of owning a horse and having a fantasty type of bond with it. These are the women who end up seriously hurt, with husbands blaming the good for nothing screwed up horse, and shipping them off when they can't be fixed.
A little bit of honesty is a good thing, even if that cuts into the bottom line of those in the industry that help to perpetuate the "fantasy" of owning a horse.