It was designed as a self serving, self advertising pr stunt. It not the words or attitude of somebody who wants to help people. It would not help those he aims at to understand. The people clapping will be those who already agree as this whole thread demonstrates.
Secondly it is based once again on frankly impotent designs of the herd structure. For one as Kevin also mentioned previously, there is little truth in the 'lead mare' that is so commonly and ignorantly used as the base for most equine methodology. Not only that but do you really think that we can speak 'horse'? They kick, so we kick....... They bite so we bite.....is it the same? If the same were applied to other domesticated animals like dogs, we'd train them by pissing all over them or dry humping. We are not horses. We are not dogs. They recognise that and so should we. We have much more effective methods and abilities in our power. Let's use them and move away from this archaic ignorance perpetuated by fear and egotism.
Just a thought