Join Date: Oct 2007
Location: Alberta, Canada
• Horses: 0
haha I am very passionate about the whole sale ads/sale pictures thing - it really does make a buyer say "yea" or "nay" ... looks shouldn't be everything, but they are to some people... go figure!
You're great to critique as well, so I thank you for that - you didn't get offended and asked for more, which is GREAT!!
You have a gorgeous mare, and some pictures at the right angles and timing will make all the difference.
1) Clean and tidy. Give the tack a quick rub-down, clean her bit, and use a clean saddle pad. Your attire should be professional as well - not necessarily like you're going to a show, but clean breeches, a nice top, good boots, and a helmet. Believe it or not, people do judge pictures like this.
2) Make sure the horse is well-groomed. Attention to little details will make all the difference; as a buyer we may not really know what draws us to a horse, we may not realize that all the little details, like hoof shine or a braided mane, appeal to us, but it does say "this horse is a little more finished and refined."
3) My pet peeve for sales ads is a shot where the horse is standing there with a rider on its back. It really doesn't show me anything - I can't see conformation, and I don't see movement, so besides telling me "yay, my horse will stand with me on it...goody" I don't get any info from this type of picture. And I see it a lot. Unless accompanied by photos described in 4, I will skip over an ad with just this photo.
4) Shots I do like:
- Full-body conformation, no tack (except headcollar or bridle, no leg wraps) or any conformation shots (front, back, each side)
- 3/4 shot of conformation, like point above.
- action shot, showing good quality movement in the discipline described in the sales ad (for example, if you're advertising a dressage horse, for crying out loud do not post a picture of it in a hunter class - these two disciplines call for completely different conformation, so unless it's an all around horse, don't show it.)
5) My pet peeves:
-pictures taken with the horse out in the paddock, eating grass/hay/grain - if you don't have time to bring it in and groom it, and stand it up for a good picture, why should I give you my time to go see that horse?
-pictures with kids riding where safety is not a priority (for example, don't let your kid ride without a helmet and safe footwear. It is NOT a good idea to put your toddler on a yearling.)
-stupid pictures. I don't care HOW "bombproof" your horse is, I do not like seeing pictures of you sitting under its belly/hanging on under its neck/doing a handstand on its butt.
-blurry pictures where you can't tell what's going on... it's a bird, it's a plane, no... it's a horse bucking!! just kidding.
Alright, obviously these aren't aimed at you per se, but to anyone reading this :)
Best of luck, she looks like a great little mare!
The lovely images above provided by CVLC Photography cvlphotography.com