06-21-2014, 03:08 PM
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Long paragraphs are a deterrent. I like bullet points. Quick, to the point, easy to read.
Name: Cali Macho ("Caspian")
Discipline/Training: Was raced once and then taken off the track. Has been used as a pleasure/trail horse, but may be better suited for arena work (hunter/jumper, etc.) with some additional training
Rider Level: Confident intermediate to advanced
Strengths: Doesn't buck, kick or bite. Very friendly, willing horse.
Vices: Needs work on standing tied, needs more trail exposure
Things I would add in IF they are true: Trailers well, good for the farrier, solid feet, up to to date on vaccinations, current coggins.
The rest of the info is something you would tell an interested buyer if they call/email for more info. They will likely ask why you are selling. Tell them. You can likely explain better in person or over the phone (or even in a personal email) than in an ad.
And I agree, good confo pics are a must. Videos are also a must. As someone who recently purchased a horse, I passed over every horse that did not have a video. If the video was not listed in the ad, I would email to ask, and if there was no video, I moved on. (This was because most horses I was looking at were 3+ hours away, and I simply could not justify driving that far without knowing what I was going to look at).