My advice for buyers:
1. Don't settle (and try not to fall in love) with the first horse you see. Things can go wrong vet checks have to be performed.
2. Always get a vet check and an x-ray, especially if you plan on reselling.
3. Trials are good but a lot of people don't feel comfortable letting there horse out, ride the horse and spend as much time as possible before making your final decision.
4. Search within your price range.
5. Always bring a trainer or someone who knows more than you do. They can be an extra set of eyes and an objective third party. A horse may not be visibly lame or drugged to you but a good trainer can tell.
6. If the horses legs are obviously not clean from looking at them/feeling don't waste your money of a vet check.
My advice for sellers:
1. Don't get your hopes up about everyone who calls you, they probably aren't going to be the people that buy your horse. A lot of them will be not that serious and/or they don't like your horse.
2. Trials are a bad idea and if you do let your horse out on trial make sure there is a contract (make the contract out as if it were a two week lease), you break it you buy it and if they don't buy your horse have them pay you for the two weeks that they were riding him/her.
3. Your not going to like a lot of the people who try to buy your horse, hell you might even down right hate some of them (been there), but professional and detached is always the way to go. The more professional you are the more serious you will be taken.
4. Be firm with your price. If you've been told by a trainer or someone who knows the market that your horse is worth 12k do not take less than 10k. Don't let anyone convince you that your horses faults make up for however many thousands. A buyer who knows that they've got a good deal will come along.
5. It's all about advertising and getting your horse out there Horsequest.com is the best place to go for online but other than that just make sure that all of the trainers you know know that the horse is up for sale. And try to find other ways to market.
6. Professional truthful ads make all the difference. Spell check, photos are a must it is not hard to take professional looking photos.
7. Focus on the good qualities, talk your horse up as much as possible without being obnoxious.
8. You know what they say, LOCATION LOCATION LOCATION = Florida specifically Wellington and Ocala. I think horses are still selling down there but if you're not there good luck with this economy.
This is ridiculously long and I'll be surprised if anyone reads it! But please share your advice with all the new buyers and/or sellers! Questions are always encouraged.