First, THIS thread's 1st post is a good ad. APHA mare for sale. Abilene,KS.
...(M)y horse occasionally trips on the trail because he does not pick up his feet (working on this).
Common problem, but telling the buyer suggests lameness. DON'T put this in your ad.
He is smooth (TW)!
YES, they are!! Anything else
that describes how nice it is to ride/handle/trailer him should be in the ad.
Should you let the buyer try the horse out and then comment on its faults?
Buyers are looking to get you to drop the price on a horse they are interested in. They will find faults and try to pay less. Bite your tongue if the buyer is serious and you are getting close to closing a deal. ALSO, ASK FOR A CASHIER'S CHECK AT THE CLOSE OF A SALE, SO YOU WILL GET YOUR MONEY!! I had to use that to buy my 7yo KMH gelding from the breeder and I admire them for that.
I want to disclose problems so that people are not disappointed later but maybe I emphasize the wrong things. By the way this an 800.00 horse who is otherwise fine!
We live in a FB, "air all of your dirty laundry" age, and in my current job, as a Notary Signing Agent for refi's, etc., I drive to people's homes and they tell me WAY more TMI than I ask to hear!!
GOOD ads are short and to the point. We ALL, as horsepeople, end up telling everybody about our horse's faults. Nobody here has noticed that my 7yo QH, "Buster Brown" (non-reg. QH) had an injury that took 1/4 inch from his left top eyelid. Otherwise he has the most perfect QH conformation I have seen. Good tv and radio commercials emphasize the positives of their products and DON'T talk about the negatives. If he is as you say, somebody is gonna buy a very nice horse. Let them think they are priveleged to come look at him. Thank them when they leave, even if they pick him apart. Do NOT pick apart the riding of a potential buyer. I had that happen to me bc the women, after her horses showed off very bad behavior, blamed ME for not holding her split reins correctly! That threw cold water on the sale. The sale process will wear you out! After you post online, see if you can print and post any sale flyers at any local stables, too. Sorry to see a good horse like this for sale, and I cannot afford another one right now!