Tips for putting together a for sale add.

Anyone have any tips for how to word things in a for sale add and what to put to get people's attention and peek their interest?

You really just need the facts and good quality photos, preferably conformation shots.

Don't go rambling about your horse, and don't use fluffy words. Tell it as it is - the more straightforward the better. You don't need your horses' full story. Personally, I would include breed, age, height, rider experience required, riding disciplines, and how they are to catch, float, shoe, etc. You do want to include a little on personality and quirks if it is important - for example if they are docile and can handle just about anything you can throw at them, or if they can't be kept with mares or whatever.

Keep it brief and make sure it is easy to read, aka don't pile it all into one paragraph. Try to think of what you would want to know if you were buying. The more essential information you include, the more genuine inquiries you will get, rather than heaps from people who are just looking for a tad more information.

Don't forget to add if they are UTD on vaccines!

Don't mention a forever home (unrealistic). Don't give a price then add obo. Buyers will want to dicker over the price any way. Don't say you are moving (translates to desperate so offer rock bottom). Don't say you will miss it or sorry to see it go. State how it is to handle for the farrier, bath, trailer loading. If it won't get in a trailer, skip mentioning that. State how it is at walk, trot, canter, if it's done any jumping or worked cattle.

Thank you! :) This is great information.

Thank you!! I wasn't sure about the first few since I seem to see them on a lot of adds...but I agree with what you put.

I will! Thanks!