What do you like to see in an advertisement - The Horse Forum
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post #1 of 8 Old 07-30-2010, 11:55 PM Thread Starter
Join Date: Jun 2010
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What do you like to see in an advertisement

What do you like to see, and expect to see in an advertisement for a horse?

Anything including the pictures to the details of the horse.

"On the 6th day God created horses; and on the 7th day He painted the good ones"
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post #2 of 8 Old 07-31-2010, 12:23 AM
Join Date: Aug 2009
Location: Northern Wisconsin
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Honesty. I know that sounds dumb but I don't want an ad that makes the horse sound perfect because no horse is. If a horse sounds perfect, I'm probably going to think that the seller is lying. When I sold my horses, I laid everthing out on the table, I was honest and in return, I got honest buyers contacting me.

To see the wind's power, the rain's cleansing, and the sun's radiant life, one need only to look at the horse.
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post #3 of 8 Old 07-31-2010, 12:32 AM
Join Date: Aug 2008
Location: Tennessee
Posts: 240
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The basics. Age, gender, training, breed. I like to also read quarks and what makes the horse different and special. I know it doesn't really work that way with people who only have horses to sell them, but that's what draws me in a bit more. I also enjoying knowing what they are called, even if I hate the name, I'd rather read "Dixie is so funny when she gets in the water. She's safe, but plays in it and splashes me EVERY TIME!" I tend to apreciate the ads that have the most information as well. So any kind of health issues, what the horse has been desensitized to, or hasn't been worked with yet like "I trail ride her and have had a plastic bag shaking over her head, but I haven't shot a gun off her back or had her around any loud boom noises"

Hope this helps ^_^
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post #4 of 8 Old 07-31-2010, 05:14 AM
Join Date: Dec 2008
Location: Australia
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First of all I want ALL the basics.
-Registered name or other name if not registered.
-Rego number
-Colour if no pic available

Then, I want to hear about all the training the horse has received, what level it is competing at, for how long and what it has placed.

I wanna hear all the easy to wash/float/shoe yada, yada, yada.

I also want an honest evaluation on what type of rider the horse is for. Its so much easier to decide if the horse is right for you if this was included in the ad.

If the horse has a major problem, ie recurring lameness, windsucking I also want that in the ad. If its just something minor, ie has scar on knee and its only a trail horse then I dont think thats something that really needs to be included.

The key to a good ad is being honest but also selling your horse. You want to put its best hoof forward :)

With pictures, I want a head shot and a confo shot. I also want a relevant picture to its discipline. So if its a jumper, I want a jumping shot, not it being dressed up as Santa Claus.
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post #5 of 8 Old 07-31-2010, 05:47 AM
Join Date: Jun 2010
Location: Bucharest, Romania. Eastern Europe
Posts: 1,079
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I guess I'd rather write down what does NOT attract me and makes me run off from an add:

- pictures with various members of the family (the youngest the better i guess) standing on top of the horse, humping his hind legs, shooting guns near his head etc. I know they are meant to show the horse is bombproof but I really can't buy it and it puts me off :/

- silly pictures of the horse. Eye shot (yes, I can see, it's amazing, it's got an IRIS and eyelashes amg I'm gonna buy it now?!), muzzle shot etc. I appreciate the ones who post good conformation pics.

- exaggeration. There is no such thing as bombproof horse unless you're selling a horse carcass. There is no such thing as "loves to do ANYTHING" As far as I knew, they love to graze, sleep and eat. The rest are more or less disciplines in which they excel or not.

- sentimental blackmail "Buy this horse now or I'll have to sell it to the slaughter"

- misspelling, bad grammar and contradictory phrasing such as "even my 2 yo rides it, awesome horse, could use an experienced rider"
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post #6 of 8 Old 07-31-2010, 10:29 AM
Join Date: Feb 2010
Location: Loudoun County, VA
Posts: 655
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Bare minimum would be: Age, breed, height, temperament, what training it has, if it's been shown, PRICE (I hate ads that say "Make me an offer" or any variation of that)

Without that information, it makes me think it's just a spam ad.

I wouldn't not contact something with no pictures, but posting pictures makes me believe you are serious about selling the horse.
Pictures: conformation shot, one of the horse in it's specific discipline.
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post #7 of 8 Old 07-31-2010, 12:12 PM
Join Date: Jul 2008
Posts: 138
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I hate when people don't post pictures. And if you really don't want to spend the extra cash, use flickr or webshots or something, and post the link to it. I do it all the time when selling tack.
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post #8 of 8 Old 07-31-2010, 03:01 PM
Join Date: Jun 2010
Location: On my horse's back! Obviously!
Posts: 925
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I feel that a horse ad needs to have stuff that makes you want the horse, but will tell people about their quarks etc.
There should ALWAYS be:
-Breed (if registered, the registration #, if not registered, SAY SO!)
-Height (I don't want to fall in love with a horse that I think is 16hh only to find out its a 14.2hh pony, because, yes, pictures can be deceiving)
-Pictures and/or a video (If you don't want to spend money on pics or vid, always say e-mail for pictures and vid. or go to youtube to find the vid that includes pics)
-Age (because how long will I be able to do 3'6" hunters with a 20yr old?)

*My examples will be of english or jumpers, because that is my discipline*
I want to know what the horse excels in, and I want it to be truthful. I don't want to hear, "fantastic jumper! Jumps anything!" only to find out that "anything" means anything below 2'. I want people to tell me if the horse has any feet issues. I don't want to hear "wears shoes". I want to hear "requires special shoeing, only contact me if that isn't an issue". I also want to know if they will tolerate being washed, floated, tied, etc etc etc. When people say UTD on everything, they had better mean EVERYTHING! Everything includes shots, teeth floated, worming, even shoeing in some cases.

As far as price, I agree with ptvintage. I HATE "make me an offer" ads that don't give you a basic price. I don't want to insult somebody by offering $1500 for a horse that they think is worth $5000. I also hate it when people say their horse is worth more than it actually is! If you aren't getting offers above $2,000, or people are telling you your horse isn't worth $2000+, then don't sell it for $3500! Finally, as far as pictures go, confirmation shots are convenient, as well as pics of the horse being ridden in its discipline.

Oh, one more thing. The BEST way to contact you! I hate it when people say "email me for more info" and then they don't get back to you for 2 weeks. If the best way to get a hold of you is through the phone, include your phone number. If you're not comfortable including your phone number, say email me for phone number, and MAKE SURE to CHECK YOUR EMAIL!!! Also include the days of the week/ hours that are best to reach you.

Sorry this is so long... hope it helps though.
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