Smartpak Plymouth bridles are fantastic!!
I would never have bought a $50 bridle, but so many people on another forum suggested it, that I caved.
Here's the one I bought: http://www.smartpakequine.com/plymou...x?cm_vc=Search
The leather was nice and soft and the quality was well above what I expected. The reins that come with it are a bit stiff, but you can soften them up overnight. I unbuckle the two sides, then rub them down with your oil/conditioner of choice, and really work it in, moving the leather around and all. And then once you've done that, spray it heavily with Lexol (or saturate it with your conditioner to get under the laced parts) lightly blot off the excess, then stick it back in the bag it came with for a day. Or more.
When I took mine out of the bag, the oil was 90% gone and the reins felt fantastic.
Downsides: There's only one color available. Luckily, it matches my old Crosby perfectly. Also, the sizes run a little small, so if your horse is a borderline cob-horse, go with a horse. Same with horse and OS.