LOL, I wouldn't put him in the same category as good 'ol Rick Gore for sure. I think if I was going to put my shingle out as a trainer I would set myself apart from the rest in some manner as not to be compared or lumped in with them. (Granted this is coming from a girl that never made a living training on my own, but working under someone else..haha)
But yes, I was put off by the mountain lion, coyote, bear training comment....if someone is going to the extent of "gimmicking" like the rest, I want to see it.
I DON'T LEAD 'EM AND FEED 'EM, I RIDE 'EM AND SLIDE 'EM.