do have cutesy names like "patience pole" or "carrot stick" instead of good old fashioned "snubbing post" or "whip." That is a hallmark of the NH marketing ploys that give NH a bad name.
Hmm, as far as 'name brands', I can only speak for what I know of 'PNH', having been (rather fanatically
) into that once upon a time. I do believe 'marketing ploys' happen, but I don't believe that was the reasoning behind creating/naming 'carrot sticks' & 'circling games' as different beasts to whips & lunging for eg. The type of stick/whip was because Pat didn't like the flexability of a lunge whip & he decided to call it a 'carrot stick' & make it orange to remind people to take the middle, fair, logical approach, between the 'hit 'em with a stick' attitude & the 'nice horsey, come for a carrot' attitude. That you can be strong or soft with it.
So... not for a minute saying marketing ploys have not become a huge issue, but to me, NH is about the mindset, the attitudes & principles behind what we do/don't do & to that end, I get the concept behind a 'carrot stick' for eg. I think that people rushing on all the merchandise says more about the fans than the practitioners actually. It amazes me what some people will buy for a name!
As GamingGirl said, just because you may identify with NH doesn't mean to say you go out & buy all the fancy schmansy lables - Costs approx $7 for good halter rope, $15 for a general purpose long lead(I like 1/2" thick & around 18' for a lead & reins. I use a simple piece of dowel for a whip/stick, with a loop on the end to attach a string, something to target, etc... But as in any walk of life, generic, 'no name' equipment/clothes, etc, is just not good enough for some people to lower themselves to.
Once there was a Guru. He had a pet cat. Each morning he and his students would gather in a room for meditation practice. Each morning the cat would come in too and distract the students. So the Guru took to tying his cat up in the corner for the meditation class. This went on for many years. Students came and went. One day, the old Guru died. Life went on & the new Guru still tied up the old cat in the corner every morning. One morning the cat wasn't there. They found it had died. No one present could tell the new Guru the reason for the cat tied in the corner at meditation practice but everyone remembered it was something the old Guru thought very important. So they went out & bought a new cat, to keep the important tradition going.
What came out of a sensible, practical solution became pointless, silly superstitious 'tradition' because no one understood why. Unquestioned answers... How many other egs could be given of this??
~Follow what the Master seeks, not the Master.