I know, huh? I find it an interesting puzzle. Possibilitities:
1. The role modeling: PP's charismatic & LP's a hottie in lots of people's eyes, PP & LP have a successful partnership romantically & business-wise, they teach safety with horses, they're living their all-American success story, so folks wanna be just like them. I find that insulting. I find him anything BUT charismatic, and she is nothing more than a Barbie doll. About as much brain, too, IMO.
2. As far as the humble horsemanship itself: PP's an innovative horseman, & LP's come up with catchy stuff, too (Fluidity). They've added the element of fun to the learning process. Frankly, I find them boring. Actually fell asleep watching their videos. Not exactly my definition of "catchy".
3. Marketing: obviously, they propagandize gorgeously that their way/tools/courses, etc. are IT, superior in all respects. BINGO! Marketing savvy is about the only real "savvy " the have.
4. It's easy to be a kool-aider: Kool-aiders can hand over their independent thought & questions of the horsemanship program/any incident involving a horse, in exchange for the perks, one of which is how easy it is to not check out reality for yourself, to ignore the hard questions, to avoid the awkwardness of asking PP the hard questions.
I am puzzled that you say this. You are obviously a supporter, so are you, then, a "kool aider"? I also think this is pretty insulting of most people, actually.
Frankly, I think the answer is simple to me. PP has managed to market himself very, very, well. The others, even CA and the likes are not as prolific in putting out dvd's (my theory would be they are actually DOING horsemanship, rather than all the blah blah blah of PP). The Parelli name is out there, and he is the one that most people know the most about. Good, bad, and the very ugly. (especially that squirrel on his lip.)
Yes, I happen to take lessons and board my horse at the barn of a "Parelli" instructor. Therefore, I am pretty familiar with much of it. However, I am very fortunate that my instructor is NOT one of the totally brainwashed Parelli types, and realizes that Parelli methods are one way, NOT the only one. He was a trainer, and a good one, PRIOR to becoming PP ceritified. I have NO idea what possessed him.
There was real NH prior to PP and there will be after.
FWIW-Totally agree with the statement someone made about PP mot adressing issues with the horse not doing as planned-others do. CA for one.
Again-totally looking forward to the Road to the horse in a couple of weeks-it will be a good one for sure!