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starlinestables 06-24-2011 01:42 PM

What Should I Charge?
 
When I sell horses, I go ALL OUT on pictures and videos. Anything over $2,000 I will bathe and show groom with at least the mane braided.. fake tails if breed appropriate. I will set up a nice back drop for a couple of side photos and then will take upwards of 300-400 pictures of a ride (Rider in show clothes or light colored breeches, tall boots, tucked in polo and belt) while also taking a video. I'll then make one or two movies and post them on facebook and my website for them to reference in their sale ads.
I've had several people show alot of interest and ask about what I charge and I think this route may be more profitable than the ol' 10% of the sell fee.

So what do you think I should charge for:

Bathing, grooming, braiding, tack up -

2 hour photo session with disk of all photos - We'll crop and improve 20 of the best photos as well.

2 hour video session (I try to get liberty and riding shots) with video editing and 2 short movies 2-5 minutes long.

What about a combined rate for the 2 above?

I'm also thinking about charging $30 (tacking and riding but not bathing or extensive grooming) for each veiwing I represent them in when people come to test ride. Does that sound reasonable?

starlinestables 06-24-2011 05:07 PM

No one?

DubyaS6 06-24-2011 05:28 PM

Just my $0.02, but I really think it would depend on the horse being sold.

What you do sounds very involved, and while I can appreciate that, if I was trying to sell a $1500 (or honestly even $5000) horse, I am not going to pay you anything near what all of that would be worth.

With that being said, if I was trying to sell a $15000 or more horse, then I may be willing to pay you $400 for your time and pictures to market my horse.

sarahver 06-24-2011 05:31 PM

Well when you state 'anything over $2,000' it seems as though $2000 is around your average selling price. Hardly high calibre.

Anyone can wash, film, photograph and edit selling ads. Anyone. The art of the selling when you sell on behalf of someone is not just making the ad but who you are yourself and how much exposure YOU can give the horse.

Not on Dreamhorse. Not on EquineNow. You, yourself generating additional interest on top of what someone can do themselves. What you have decribed is not a special service, just a willingness to do the work that someone else doesn't want to do.

So to me charging $30 per showing is absurd for a horse that is under $5,000 but hey a sucker is born every minute.

Deerly 06-24-2011 05:32 PM

Do you have examples of the photos? The quality and composition would influence price a lot I'd think.

Good luck :)

JustDressageIt 06-24-2011 05:46 PM

Quote:

Originally Posted by sarahver (Post 1075583)
Well when you state 'anything over $2,000' it seems as though $2000 is around your average selling price. Hardly high calibre.

Anyone can wash, film, photograph and edit selling ads. Anyone. The art of the selling when you sell on behalf of someone is not just making the ad but who you are yourself and how much exposure YOU can give the horse.

Not on Dreamhorse. Not on EquineNow. You, yourself generating additional interest on top of what someone can do themselves. What you have decribed is not a special service, just a willingness to do the work that someone else doesn't want to do.

So to me charging $30 per showing is absurd for a horse that is under $5,000 but hey a sucker is born every minute.

This.

If you're going to do sales work, maybe charge a flat fee for spiffing 'em up, taking photo and video and listing the horse (advertisement fee) then take a 10% commission if the horse sells through you. Anything else, IMO, gets mucky.
HorsesofCanada.com ran this kind of site - they personally viewed the horses, took good quality photos and video, and acted as an agent. I believe they charged a "advertising fee" (flat fee for them to see the horse, get video/pics, and list the horse) then a 10% commission if the horse sold through them.

DubyaS6 06-24-2011 06:07 PM

I really don't think I would want to be responsible for showing the horse myself as a barn owner. You could potentially run into issues of the horse owner saying you didn't show the horse properly to the interested party.

I may be looking into it too much, but I would let the owner show the horse and if they wanted to pay your for your listing services, then great.

Ashley S 06-25-2011 12:11 AM

Honestly it sounds like you're going a little overboard for any horse that isn't a champion. From what I gather you're just creating an advert for a horse on your website and then showing it to prospective buyers, unless it's professional quality the service doesn't have any significant value, even then you have to ask yourself if your average client with their $2000 horse is going to pay more than ~$100 to sell it? A dozen or so photos and a 5min demo video is probably all you need.

starlinestables 07-04-2011 03:28 PM

5 Attachment(s)
Whoops I forgot I posted this!

I attached a few pictures I've done so far. The pictures and videos get better each time. I have a good cameras but I'm not a professional photographer or anything.. (I took a few classes in college but that's it)... Here is a link to the first sale video I did:
YouTube - ‪txpeach182's Channel‬‏

I've done the 10% thing and have got burned. I took on a horse whose price was $7500. I groomed, took photos and did a video put the horse on my website and facebook ect... They paid for dreamhorse ads but I created the ad and managed it. He was a fabulous looking horse with good breeding. Even though he was a quarter horse (whose prices have tanked since they are a dime a dozen) I probably answered 200 emails... spent hours on the phone and showed him to several people. I could've sold that horse 20 times over but he went lame and the owners couldn't afford to do a ton of diagnostics. They ended up basically giving him away and I didn't get a dime for my effort other than board.

I've had a lot of people inquire what I would charge to do this for their horses... some to sell and some just to have nice pictures of their horse because its cheaper than hiring a traditional photographer.

TheLastUnicorn 07-04-2011 04:10 PM

Quote:

Originally Posted by sarahver (Post 1075583)
Well when you state 'anything over $2,000' it seems as though $2000 is around your average selling price. Hardly high calibre.

Anyone can wash, film, photograph and edit selling ads. Anyone. The art of the selling when you sell on behalf of someone is not just making the ad but who you are yourself and how much exposure YOU can give the horse.

Not on Dreamhorse. Not on EquineNow. You, yourself generating additional interest on top of what someone can do themselves. What you have decribed is not a special service, just a willingness to do the work that someone else doesn't want to do.

So to me charging $30 per showing is absurd for a horse that is under $5,000 but hey a sucker is born every minute.

You'd think it was that easy wouldn't you... But let's admit it, a large number of sales ads have photos which won't appeal to those experienced, serious shoppers.

For instance, how many people do we get posting in the conformation thread with really awkward photos? Those are often the photos offered up, especially on sites with free ads. They are useless if conformation is important because I'm looking for my next show horse, breeding stock, etc. Less important if all I want is a sound, sane partner for my kids to plod around the yard on.

I would probably happily pay someone money to do the prep and phtography on a horse I was trying to promote for any reason. Not because I can't do it, but because I have enough on my plate without having to worry about getting those perfect shots... Bathing, braiding and all.

I have been asked if I would shoot promo shots for people, though I always ask that they have the horse appropriately turned out, and the hander or rider as well... I just dont have that much spare time on my hands to do the part anyone with a hose and shampoo bottle can do.

I have been paid $60 per shoot. They will get 20-25 finished shots (cropped, high resolution, on a disc or memory stick). Generally I will shoot anywhere between 100 and 200 photos per shoot. The clients I've had have also then taken their favorites and blown them up for framing as a memoir. I am far from a "professional" photographer, but I've been told I have a good eye for capturing great moments.

I do think there may be a niche for this sort if thing... But what you charge may be better as a sliding scale rather than a set price. I actually didn't set my price, it was offered to me, then passed along as word of mouth. I have no. Idea what they were selling their horse's for, price wise... Nor did I care, I wanted the chance to practice my skills, with the lunch I was fed and the fun we had on top of the cash, I was more than happy LOL


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