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Draqqi 07-20-2011 01:37 PM

Need advice on business name
Hello, I am starting a business...not horse boarding and stables but not sure where else to post this Q. The proposed business name is "Dark Horse Equine Care"

If you saw this name, what would your first impression be? Many thanks from someone endeavoring to start my own business!


Speed Racer 07-20-2011 01:41 PM

'Dark Horse' is a very popular phrase in names of businesses.

Unless it specifically means something to you, what is the purpose for using this particular phrasing?

Draqqi 07-20-2011 01:48 PM

Thanks Speed Racer, and good point. There are no horse businesses with that name in my area, but a few auto and restaurant. After looking up the historical use of the phrase, I thought it would complement my services well. Others don't know the value of a dark horse until he's proven himself. Another contender for the name is:

Horse Sense Equine Care


JumpersRule 07-27-2011 05:40 PM

I agree. Dark horse seems too popular.

If you try and stick with a name that seems personal to you, it makes your business stand out more and more unique. :)

tinyliny 07-27-2011 06:56 PM

And, make the name easy to say. Horse sense equine care is a bit long and hard to say.

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