I run a horse show specifically for IHSA Alumni. In the past it was hunt seat only, but now we're holding a Western tournament in summer 2014. It will be open to anyone who rode IHSA Western in College.
My question is - how do I get the word out? Where do you suggest advertising this event that will actually reach my target market. I've got low advertising funds and I don't want to waste money, any advice would be appreciated.