What I was taught was to get opinions from professionals at the top of the game. For me, that wouldn't be people winning at open or local level shows, in Arabs, that would be asking for pros in breed shows and such. I'm not a sport horse fan, I think its good for them to have a venue in which to be shown though.
For the OP, you plan on marketing him as a barrel sire? Ask the 1D winners who are also bringing along their own prospects, not just the people riding started or made horses. Ask other breeders who have horses doing well and that you like.
Its ok to some extent to breed for what you like, but if you want to market a stallion, you need to go for what can produce winners and that can be a hard market to crack.
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Very hard market, If his conformation is nice and his manners stay well, I will see what he gives me under saddle prospect wise. If I feel he doesn't have the speed, patience, or desire to finish a barrel pattern he'll definitely be cut.
In my area there are probably...two decent stallions to breed a barrel horse from. Over used stallions really, ones absolutely stunning, a nice black quarter horse stallion. Great handle on the barrels. Another is a crazy bay stallion. When I rode my paint stallion at local races, the bay one lunged at him.
Definitely not a stallion i'd consider competition....or much of an example to how stallions should act.
Most horses out here used in barrels are either grades that have what it takes to win money around these shows, or some registered horses farm trained by their owners and still have what it makes. The industry out here isn't to large.
As for asking what people wish for in a barrel stallion, people out here aren't much of help. Most people need a nice large rear end, speed, and thick shoulders and would let it mount their mare without looking at anything else.