I am a big fan of the older dark color, but as you say, many showers prefer the light orangey color, which in my opinion, is highly overrated, as I have way too much tack of that color as it is. But this is true!
Not only are people into the medium oil, now some of the showers have moved to the ultra light that I consider way to light and a definite pain to keep clean. Won't even get near that color, but am starting to see more and more. I guess it impresses some of the judges if you keep it new looking. Not my cup of tea.