In the event that you or a family member (friends count as family) gets hurt (while riding, walking the dog, Christmas shopping, you get the idea) the emergency responders will have a much easier time contacting family if you, or they, have In Case of Emergency contacts listed in the cell phone.
It takes just a moment and can save a lot of heartache. Give a free Christmas gift and add this info to your cell phone and get your friends and family to do the same.
You can read more about the topic here
ICE Your Cell Phone