I do what QHrider said, just stretch it with your horse. Since you don't have one, you can use a riding lawn mower, etc. ....just go slow. You also need to put the rope away properly to help it maintain the proper coil...after roping, coil the rope into nice 12-16" coils, then grab with both hands and "push" your hands together kinda in a bouncy fashion; repositon hands to new spots and repeat. This helps get any kinks or unwanted twists out of the rope. Then, before you put the rope in it's bag or can, put some baby powder on it so it will help it stay slick so as to feed better and to keep it from fraying due to the friction caused by the loop cinching down on the dummy or cow or whatever you are roping.