Join Date: Feb 2012
Location: Alberta, Canada
stay positive, Start with an up beat line(" Gorgeous Registered AQHA Mare")list basic qualities first, like height, color-if not readily discernible from photos, breed, gender, registered name, then move on to specifics. The first line should attract attention, the first paragraph should give basic statistics, then you can list some specifics(how is the horse to lead, tie, load, bath, trailer, catch, tack, ride? What specific experiences does she have(list a few)? Health? Breeding?) very positive. If there are any real deal breakers, you may or may not want to list them. For example, I would always make a suggestion as to the type of rider. If the horse say needed special care, or had to be stabled separately, I would put that in the add. also a truly dangerous vice, like a rearer or striker. A lot of the other negative qualities and quirks can be mentioned when interested parties contact you.
you want an add to be easy to read, positive, and honest. It is a brief summary of the horses qualities.
DO NOT have multiple spelling or grammatical errors(spell check is your friend), don't limit buyers by specifically tagging a horse. It might be worth mentioning that she would make a good jumper, but don't do it in a way that cuts out others who are interested. Someone may love the look of her for western riding, but listing her as a jumper might turn them off. If you have a nice prospect that could do well in a number of disciplines, leave it at that, or put something like "shows promise as a jumper, but could excel in a number of disciplines". DON'T use crappy photos. good photos or none at all. a good photo would show her going well under saddle, standing nicely without a saddle for conformation quality pictures, ears forward, horse nicely groomed, perhaps showing if that's something she's done. If you include any at liberty photos, keep in mind the impression you are trying to convey. If you want her to be considered by those looking for a 4h project, that photo of her barreling around full speed likely isn't a good choice. Evaluate each photo as if you were a buyer trying to pick them apart. And lastly, don't prattle on and on about the horse, the buyer will have plenty of time to talk to you later, they don't need to be confronted with a 1000 word essay when they open your add. Most of the history, quirks, breeding specifics, etc can be shared later.