Selling A Horse - The Horse Forum
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post #1 of 15 Old 10-16-2013, 12:40 AM Thread Starter
Join Date: Nov 2012
Location: Saskatchewan Canada
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Selling A Horse

I was just wondering what you should put in the description if a horse when selling it. I am going to be putting my resale project up in the spring, and just thinking about what things you may want to include.

Thanks in advance. I have typed up something like what I am going to put up, and if you want, I can post it here to see how it is.
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post #2 of 15 Old 10-16-2013, 01:15 AM
Green Broke
Join Date: Aug 2009
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I give the stats of the horse - age, height, breed, colour, registrations first. Then I say if it's broken and give a little information about what it can do under saddle. Then I give some information about what it's like on the ground and it's temperament. Finally, I might make a recommendation, like "great for jumping" or "best suited to an intermediate or above rider". I sometimes give a reason for sale if it's genuine, or leave it blank. I invite any further questions, and if there isn't a spot for "location" where ever I am advertising I include that as well. I try to always remain positive, I never lie but I don't point out faults either.
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post #3 of 15 Old 10-16-2013, 12:14 PM
Join Date: Jan 2012
Location: Michigan
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Make sure to include GOOD conformation pictures. Not weird angles, dark pictures or unflattering photos.You'll want to see about getting a video of him as well. professional video...Not where people are talking all loud and distractingly, and junk is all over the yard and "redneck" stuff is being done to the horse. Just a basic, nice, w/t/c/whoa/back video. Short but sweet to see how he moves.
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post #4 of 15 Old 10-16-2013, 12:24 PM
Join Date: Jul 2011
Location: Portland, OR
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Saskia and CLaPorte pretty much covered it. I'm going to emphasize good photos, though I see way too many ads with unflattering or blurry pictures (or no pictures at all!) Take the time to take really good photos and have someone help hold/pose the horse.
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post #5 of 15 Old 10-16-2013, 01:56 PM
Green Broke
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stay positive, Start with an up beat line(" Gorgeous Registered AQHA Mare")list basic qualities first, like height, color-if not readily discernible from photos, breed, gender, registered name, then move on to specifics. The first line should attract attention, the first paragraph should give basic statistics, then you can list some specifics(how is the horse to lead, tie, load, bath, trailer, catch, tack, ride? What specific experiences does she have(list a few)? Health? Breeding?) very positive. If there are any real deal breakers, you may or may not want to list them. For example, I would always make a suggestion as to the type of rider. If the horse say needed special care, or had to be stabled separately, I would put that in the add. also a truly dangerous vice, like a rearer or striker. A lot of the other negative qualities and quirks can be mentioned when interested parties contact you.

you want an add to be easy to read, positive, and honest. It is a brief summary of the horses qualities.

DO NOT have multiple spelling or grammatical errors(spell check is your friend), don't limit buyers by specifically tagging a horse. It might be worth mentioning that she would make a good jumper, but don't do it in a way that cuts out others who are interested. Someone may love the look of her for western riding, but listing her as a jumper might turn them off. If you have a nice prospect that could do well in a number of disciplines, leave it at that, or put something like "shows promise as a jumper, but could excel in a number of disciplines". DON'T use crappy photos. good photos or none at all. a good photo would show her going well under saddle, standing nicely without a saddle for conformation quality pictures, ears forward, horse nicely groomed, perhaps showing if that's something she's done. If you include any at liberty photos, keep in mind the impression you are trying to convey. If you want her to be considered by those looking for a 4h project, that photo of her barreling around full speed likely isn't a good choice. Evaluate each photo as if you were a buyer trying to pick them apart. And lastly, don't prattle on and on about the horse, the buyer will have plenty of time to talk to you later, they don't need to be confronted with a 1000 word essay when they open your add. Most of the history, quirks, breeding specifics, etc can be shared later.
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post #6 of 15 Old 10-16-2013, 02:55 PM
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Keep it short and simple. Paragraphs of information may seem like a good idea, but it isn't. Stick to the basics and facts. List accomplishments and training, and basic groundwork (ie "loads, hauls, clips, bathes")
Post good photos.
Please, for the love of everything.. Don't list a horse as a good prospect for something if it's a long reach. I'm sick of seeing QH/draft crosses being advertised as amazing jumper/dressage prospects when they can barely heft themselves over a trot pole.
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post #7 of 15 Old 10-16-2013, 03:51 PM Thread Starter
Join Date: Nov 2012
Location: Saskatchewan Canada
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Thanks guys, that helps a lot. Right now, what I wrote is long and in paragraphs, but I am slimming it down to what I only need to say, and answer questions later. I am selling him as broke to ride english, western and bareback for a confident rider. Ridden in indoor and outdoor arena's along with in the field.

This is what I have so far, what can I take out, and what can I put in better words or shorters sentences. This is my first time selling a horse:

Dimensional Wrangler is a 5 year old registered dapple grey quarter horse gelding. He is 15hh and is UTD on his shots, farrier, teeth and deworming. He loads well in the trailer. He is broke to ride both English, western and bareback, and can be ridden with just a halter, but needs a confident rider. He is the type of horse that can trot and lope all day and still has energy to spare, and can take a heavier rider with ease. He listens well and has exceptional ground manners. His canter is fantastic and the transition to it is amazing. He has the build and stamina to be an excellent ranch/cow horse, but the looks and attitude to do well in shows. He would make a good hunter jumper prospect.
Wrangler stands for saddling, accepts the bit, picks up his feet, good for the farrier, and likes the barn. He side passes, backs up and is started on neck reining. He has been ridden in the indoor and outdoor arenas and out in the field, and he is good with other horses, including mares. He is easy to catch and moves off any sort of pressure. Wrangler can have his off days, and it takes a little bit to gain his trust, but once you have it, he will do anything.
The only reason for selling is I originally bought this guy as a resale project and now I need him to go to a good home where he will be used to his full potential. He also has the brand JC but it is not on his papers. I was told when I bought him that he had 60 days professional riding on him, and then was ridden consistently, and I have ridden him almost consistently since I bought him a year ago. When I don’t get to riding him for a couple days, he is the same horse when I do get back in the saddle.
Come and try him out, his pictures do not do him justice. If you have any questions, please feel free to email me. More pictures upon request and can get video if wanted. Looking for serious inquiries only. Will consider reasonable offers on this guy.

I am also going to be putting him up on multiple websites, include kijiji,, facebook and equinenow.

Last edited by Breezy2011; 10-16-2013 at 03:54 PM.
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post #8 of 15 Old 10-16-2013, 04:10 PM
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Wrangler is a 5 year old 15hh Registered Quarter Horse gelding. UTD on vaccs, teeth, deworming and farrier work. Can be ridden English, Western or bareback, but does require a more experienced rider as he is still young. Has excellent ground manners, no vices. Lots of energy, but not hot. Loads/hauls/bathes. Under saddle he has started his lateral movements, and moves off pressure well. He has been started on neck reining and is coming along well. Can be ridden indoors or out, alone or in a group. Can be left for a few days and ridden without issues.
Selling as he was purchased as a resale project.
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post #9 of 15 Old 10-16-2013, 04:29 PM
Join Date: Jul 2011
Location: Portland, OR
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My thoughts-

* I'd either take out that he's UTD on all care, or move it to the end.
* Where you say he loads well, also put his other basic ground manners- "stands for saddling, accepts the bit, picks up his feet, good for the farrier" along with catches easily, gives to pressure, tying, cross tying, ground ties (if he does) etc.
* Mention that he's started on neck reining to where you say he's broke to ride western.
* "He has the build and stamina to be an excellent ranch/cow horse, but the looks and attitude to do well in shows. He would make a good hunter jumper prospect." doesn't make sense to me. Ranch/cow horse and H/J are very different builds. Has he been jumped? Does he have good hunter form?
* "Likes the barn" sounds like he's barn sour, not sure if you're trying to say he's OK being stalled? I'd leave it out and let the potential buyer ask if he's OK being kept in a stall or field.
* Leave out that you bought him as a resale project. If the buyer wants to know why you're selling you can tell them when they ask.
* Also leave out that he has a brand that's not on his papers (unless this is a potential problem for transferring the papers, and if it is then say so explicitly)
* Leave out "I was told when I bought him that he had 60 days professional riding on him, and then was ridden consistently, and I have ridden him almost consistently since I bought him a year ago." unless you know what trainer started him.
* Don't say the pictures don't do him justice. If they don't do him justice take better pictures.
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post #10 of 15 Old 10-16-2013, 07:05 PM
Join Date: May 2012
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remove the part about riding bareback. When thats in their it makes me think of a nice 20 year old dead broke horse that I can get on sans saddle after six months off. Realistically, you are not selling him to someone who is going to ride him bareback and in a halter all day long. It also gives the wrong impression, it gives the impression that this horse is not being trained by a professional.
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