Sale Video - what do you want to see? - The Horse Forum
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post #1 of 13 Old 04-09-2019, 12:57 PM Thread Starter
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Sale Video - what do you want to see?

I made a sale video for a friend's 4 YO gelding. I think it shows a lot about him and his movement; but is there something in there you'd like to see that isn't in there? Not sure I'll change this one, but maybe make another .... or may change if the suggestion is a great one! Tell me what you want!

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post #2 of 13 Old 04-09-2019, 01:41 PM
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I think you need to spend the first minute telling people why they should watch the rest of the video. Make a "Look at this great horse!" highlights sequence, then elaborate on that.

It's like that question we got the other day in a different thread about a cover letter for an equine job. Tell people why they are not wasting their time with your video; you probably don't want to open with papers and "horse walking around". There are many horses that can do that.

Why should I want to buy your horse?

Some text or voice over might be helpful to tell the viewer what they are supposed to see in the segment. It also allows to elaborate on things that aren't visible from the video.

From a personal perspective (and I know there's no accounting for taste), that background music would be really rough on me for almost 10 minutes. :)

Do it like a car ad: Show some "chrome," appeal to the viewers dreams of what they want to do with this horse. Remember, you're not selling the steak, you're selling the sizzle. Make it emotional, make the viewer think, "Holy smoke - this could be me!"
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post #3 of 13 Old 04-09-2019, 02:01 PM
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Overall I liked the video.

I don't ride in spurs so I generally like to see what a horse rides like without spurs. Due to the nerve damage in my leg from the Marine Corps I don't always have full control over my right leg and I don't ever want to accidentally gig a horse so I ride without them.

In horses I am looking at their sale videos as a potential horse I want to buy I like to see them ridden loose rein through all three gates in both left and right circles. Also upward and downward transitions through all three main gates on a loose rein.

Trailering is also something I like to see.

I like to see full 360 degree confirmation pics with no saddle as a part of the video, also what the horse looks like walking down steep incline and crossing water. Although the water thing doesn't look to be an issue where you are at. Here you can't even leave my place without having to cross water. I like to see big water and small water that they can jump over if they are so inclined because a lot of times it isn't the big water where accidents happen, it is those dark little two foot wide creeks that younger horses will try and leap across.

Music in horse sale videos is a pet peeve of mine. I shut it off because I don't want the beat of the music affecting my perception of their collection and cadence. Everybody seems to do it so I have just learned to mute it while I watch. The mind can play weird tricks on you when you have two stimuli coming in at the same time.
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post #4 of 13 Old 04-09-2019, 02:14 PM Thread Starter
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Quote:
Originally Posted by mmshiro View Post
I think you need to spend the first minute telling people why they should watch the rest of the video. Make a "Look at this great horse!" highlights sequence, then elaborate on that.

It's like that question we got the other day in a different thread about a cover letter for an equine job. Tell people why they are not wasting their time with your video; you probably don't want to open with papers and "horse walking around". There are many horses that can do that.

Why should I want to buy your horse?

Some text or voice over might be helpful to tell the viewer what they are supposed to see in the segment. It also allows to elaborate on things that aren't visible from the video.

From a personal perspective (and I know there's no accounting for taste), that background music would be really rough on me for almost 10 minutes. :)

Do it like a car ad: Show some "chrome," appeal to the viewers dreams of what they want to do with this horse. Remember, you're not selling the steak, you're selling the sizzle. Make it emotional, make the viewer think, "Holy smoke - this could be me!"
Thanks for your comments. Many are geared toward a horse being sold for beginner riders - like the text/voice over comments - which are great if that is what you would be marketing for. For me (and for this horse - he's not being marketed to beginner riders) I know what I am looking for in a sale horse and I don't want any text/voice overs to distract me from what I am looking for. But that is definitely something to keep in mind for future videos.

This video's main purpose is to accompanying a text ad, not to be the ad itself. So the details of the horse and his training/potential will be in the text ad. This add is just to show the horse being ridden, moving and doing a few extras.

The music you can turn off (or down), LOL, and I do turn off the sound when I personally look at other sale videos. I'm not too concerned about that.

The emotional thing is also something that is personal I guess. Most people I know buying horses at serious prices ($8k+ &this horse will be priced high) don't want an emotional spin on it. They want to see how the horse moves, see it's conformation & papers and see it at all gaits. Other things, like the obstacles, are icing on the cake - it shows how he reacts to different things being asked of him. If someone doesn't want to see that, then this is not the horse for them.

Thanks for the input; it gives me food for thought for future videos and what may appeal to a different target audience.
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post #5 of 13 Old 04-09-2019, 02:20 PM
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I did not watch the entire video but I want to comment that the gelding seems to not care much for his but in the first sequence of riding - I see he calms down but wanted to point that out in case you had video when his mouth is quieter. When in the market for a more expensive horse or prospect I too would like conformation shots at 180 degrees and I see some of that here. I don't need the text but would like a brief run down of riding or training experience.

Nice looking horse. Wishing your friend well in selling him
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post #6 of 13 Old 04-09-2019, 02:20 PM Thread Starter
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Quote:
Originally Posted by AndyTheCornbread View Post
Overall I liked the video.

I don't ride in spurs so I generally like to see what a horse rides like without spurs. Due to the nerve damage in my leg from the Marine Corps I don't always have full control over my right leg and I don't ever want to accidentally gig a horse so I ride without them.

In horses I am looking at their sale videos as a potential horse I want to buy I like to see them ridden loose rein through all three gates in both left and right circles. Also upward and downward transitions through all three main gates on a loose rein.

Trailering is also something I like to see.

I like to see full 360 degree confirmation pics with no saddle as a part of the video, also what the horse looks like walking down steep incline and crossing water. Although the water thing doesn't look to be an issue where you are at. Here you can't even leave my place without having to cross water. I like to see big water and small water that they can jump over if they are so inclined because a lot of times it isn't the big water where accidents happen, it is those dark little two foot wide creeks that younger horses will try and leap across.

Music in horse sale videos is a pet peeve of mine. I shut it off because I don't want the beat of the music affecting my perception of their collection and cadence. Everybody seems to do it so I have just learned to mute it while I watch. The mind can play weird tricks on you when you have two stimuli coming in at the same time.
Thanks for the comments! Yea, you and me both - don't like the music, but some people do and it's too "dry" without it. I ALWAYS turn it off!

Much of what you want is great, but for a 1st video, would make it really long. If you were interested in a particular horse, those additional things can be sent later (or you can go and see the horse).

Thanks again for your comments! Definitely things to think about adding for future videos.
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post #7 of 13 Old 04-09-2019, 02:26 PM Thread Starter
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Originally Posted by carshon View Post
I did not watch the entire video but I want to comment that the gelding seems to not care much for his but in the first sequence of riding - I see he calms down but wanted to point that out in case you had video when his mouth is quieter. When in the market for a more expensive horse or prospect I too would like conformation shots at 180 degrees and I see some of that here. I don't need the text but would like a brief run down of riding or training experience.

Nice looking horse. Wishing your friend well in selling him
Thanks @carshon . This video was taken spur of the moment w/out any warm up after a few weeks off. We were all together and Matt offered my services (LOL, thanks!) and decided it would be OK for a start. A better video could be provided later (the owner is going to get him back in regular work). But your points are all well taken.

As noted above, the video is not supposed to be stand alone, but will accompany a written ad that will have all the important information, including riding & training & show experience. He's a nice horse (not my style of horse), just doesn't have enough "oomph" for the owner. She wants something a little snappier like a cowhorse ("Come to the dark side, Luke!" )

Thanks again for the comments.
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post #8 of 13 Old 04-09-2019, 02:37 PM
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I always turn the music down on videos. For whatever that's worth.


I like that he is ridden on a windy day because that can make some horses nervous, so that's nice to see he is calm in the wind, however with your loose pony tail flying around it accentuates his rough-looking trot. There was a forum member on here years ago that said if you want to see how smooth a horse is, watch the girl's pony tail! That is really true with this guy. He looks a little bouncy anyway, but your hair really brings it to my attention. So I think the video is fine, but if you did re-shoot the arena segments, maybe contain your hair if you can.

There's a lot of stupid out there!
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post #9 of 13 Old 04-09-2019, 03:11 PM Thread Starter
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Originally Posted by trailhorserider View Post
I always turn the music down on videos. For whatever that's worth.

I like that he is ridden on a windy day because that can make some horses nervous, so that's nice to see he is calm in the wind, however with your loose pony tail flying around it accentuates his rough-looking trot. There was a forum member on here years ago that said if you want to see how smooth a horse is, watch the girl's pony tail! That is really true with this guy. He looks a little bouncy anyway, but your hair really brings it to my attention. So I think the video is fine, but if you did re-shoot the arena segments, maybe contain your hair if you can.
Thanks for your comments! Yea the pony tail makes him look bouncy; this horse has a HUGE stride and movement (much bigger for his size really) which is probably accentuated (not in a good way) by the pony tail. I will pass that on to the owner if she does additional videos.
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post #10 of 13 Old 04-09-2019, 03:45 PM
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Originally Posted by kewpalace View Post
Thanks for the input; it gives me food for thought for future videos and what may appeal to a different target audience.
Oh, I see what you mean with the print ad. I was looking at it as a stand-alone feature.

However, unless your horse is exceptional, I wouldn't dismiss the emotional component of a for-sale ad. There is a reason why chefs at expensive restaurants go through the trouble of arranging your food meticulously on your plate and why the apples at your grocery store are polished. There is a reason why department stores play music and have this or that light. It's not about tricking the buyer, it's about showing your pearls on a velvet pillow rather than a messy kitchen table.
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