Join Date: Oct 2014
Location: Central Hill Country Texas
Could be flies like Cherie suggested or it could be sweet itch or something similar. I have one who just has "Itchy face" constantly during the hottest summer months, but like Cherie also suggested I do trails so it isn't a big deal if he needs to scratch once in a while.
Two things I have been doing simply because he is so uncomfortable is making sure to wash down his face every day or two with water and occasionally an oatmeal based mild soap to get the itchy sweat and dust off, clean gently around his eyes and even wipe out his nostrils with a wet cloth. Then I use a moisturizing lotion approved for use on the horse face. He seems to appreciate the itch relief and begins to relax as it sooths his skin. This way he doesn't do so much scratching when we are riding.
“You spend your whole life with horses and just about the time you think you have them figured out, a horse comes along that tells you otherwise.” –quote from my very wizened trainer