Crystal Brow Bands?

I don't know anyone who uses brow bands on their horses, and I always thought they were very "princess-y" but these crystal ones are so neat! I'm not in the UK and wouldn't spend the $$ to have them shipped over, so I'm just fantasizing here...

But, really, are these just for little girls and their ponies, or do any of you actually use them?

Swarovksi Crystal Horse browband with Plain Padding