I have to say I agree. It almost looks as tho it's a computer sales web page or something along those lines. You have some absolutely fantastic content to put in there, its all ready to go, but I would change the way the set up is. It's a really weird style for a horse web site. I would change the font, maybe move the text around, add more various riding pictures perhaps or horse photos instead of that circular logo. Add some color perhaps??I felt that it needed more interest. All of the fonts are the same but different sizes. Seemed like a site that might sell chemicals. Sorry but I have to be honest. I would like it to be more interesting and not so blocky looking.