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It depends on market value, add content and how low you are asking for. If he is close to market value at $3000, 2200 is a little low, but may be worth trying.

If the add talks about him recently being sent to the trainers, says this horse "means the world" to them, "not in a hurry to sell", or something to the tune of "this horse is worth much more than the asking price" you may not get far.

I generaly think you shouldn't come across as offensive as long as your at 60% of the asking price, and the horse wasn't under priced in the first place. I got a bit offended when some one offered me $200 for a horse I had under priced at $750.
 
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