I see these ads all the time. They usually start with "I post with a heavy heart" then go on about how they have a horse that is "too nice to just be sitting in a pasture". I call BS. Horses have no problem just sitting in a pasture. They are not standing around going "man, I wish I had a job to do right now". Just be honest and tell us why you are really selling the horse.
Rant over.
What are the things that annoy you in horse for sale ads?
I agree with you to an extent. I think a lot of time people get all emotional about how they aren't measuring up to the horse's ability and probably never will and feel they're letting the horse down. Heck, I KNOW I'll never measure up to Patti's ability in dressage. She's far more able than I am. It's ok, she's just going to have it easy and show low levels with me. If the trainer works her up to higher levels and wants to take her up a few levels, that's fine but I'm under no illusions about where I will be able to go. As long as she and I can ride safely both in the arena and out on trail, nothing too advanced anymore, we're both good. Does she care? Heck no, as long as she gets attention and love from me, and her meals on time, she's a happy camper. And she will never be for sale.
Sigh….I have so many pet peeves. Photos taken from the fence when the horse is in the pasture about 100 yards away. Horses being advertised as riding horses but no photo of the horse saddled or video of horse being ridden. People who don’t know 15.8 HH isn’t a thing. And because I’m a grammar nerd, filly misspelled as philly and gelding misspelled as guilding or gilding. And while I know they must exist somewhere, a 3 yo stud advertised as kid safe.
Obviously I have issues…and this topic is especially timely since I’ve been looking for a paint gelding!
There are so many grammar and spelling and punctuation assist programs, it's really poor to advertise and not use any of them. I'm with ya on all the things that make reading painful. I'm a little more lenient on measuring mistakes, many folks in EU use 14.5 hh, meaning 14 1/2 hh in our way of writing. It's confusing, it'd be nice if we'd all use the same thing. Gilding, guilding, filly colt, feely colt, feely coat, stud colt, etc., etc. makes my hair stand on end. Any horse advertised as 'kid safe, husband safe, bomb prooof' is another hair raiser. I agree many horses are very calm by nature and have never been known to spook, rear, bolt, or put a foot wrong on trail. Say it that way, I'm way more likely to continue to read the ad than if you say it's XXXXXX safe.
People standing on top of their horses in the ad's photos, like that means anything.
I absolutely detest that. I'm not looking for a vaulting horse, have no intention of ever getting up on a horse on my feet. Nor do I intend to snap a bull whip off of him, standing or sitting. I don't care if you can wave a flag, shoot a gung or anything else off of him, you can do it off of any horse, ONCE. Not an interest of mine. Show me what he does out on trail, show me what he does in a dressage arena, on a working eq course. I don't care what a flat hatter does while standing on the saddle in cowboy boots with raised heels

🤐, or on it's butt, waving around a pistol or bull whip.
Sometimes, when I'm having an incredibly hard day and feeling really bad about myself, I think about selling my horse and it's for exactly that reason. He IS such a nice horse with so much potential to do some really fun and cool things, and I only have myself to blame for not being equipped to get him there. While I know it's true that horses don't care if they're in work or not, with his youth, good health, flashy coloring and sweet temperament, it DOES feel like a huge waste for him to just sit in a pasture his whole life.
Anyway, to answer your actual question, I can't stand it when someone puts out an ad that's 5 paragraphs long describing the horse, but refuses to post a price! They'll only answer DMs, but then complain about all the people messaging them that aren't serious buyers. It drives me nuts. How are people supposed to know if the horse is within their budget if it's not posted anywhere? And how are they to blame for being flakey if the horse IS out of budget?
I promise you that as long as you give that horse some lovin', feed him well, ride when you can, pay him lots of attention and don't mistreat him, he could care less about his potential potential or whether he's living up to it. His best potential is to have a human who loves him and to be able to be a horse.
As for posting prices, my fave way to communicate such on places that are dicey about it is to say the horse is asking 4,500 🥕🥕🥕 obo.
"No Tire Kickers" I think thats so stupid to put that in your ads, how in the heck are you going to know if this horse could be the one if you dont ask any questions about horse being sold, when you ask questions then you are a Tire kicker, if the horse is not what you are looking for.
LOL! I call 'em "Hoof Kickers" but yes, you gotta deal with them to get to the ones who are truly interested or as my trainer says, "You gotta get through the no's to get to the yes's.". Another reason why I have him handle my sales for me, I just don't have the patience any more.
Make sure you DEMAND that buyers provide a forever home!
Because we all know what's going to happen tomorrow, a week from now or next year, right?
ANY horse labeled as "beginner safe". I'm sorry - city people who have just moved to the country and have never touched a horse in their lives will take that to mean the horse will be as easy to ride as a bicycle. NO horses are "beginner safe" when you take into consideration what a beginner might really be.
And then, labeling them as beginner safe makes owners of great horses feel they need to specify "not for beginners" in their ads - which makes reasonable people ask "what's not beginner safe about him?" and then people think something is wrong with the horse.
I have a gelding that's as broke as broke can be, but would never label him as "beginner safe" because beginners could start letting him get away with regular horse shenanigans and pretty soon he'd be walking off while they were trying to mount, and refusing to be caught, refusing to go where they steer him.....and they'd be calling me a liar. Or they might do something super stupid and make him buck.
This is probably my biggest pet peeve. I made comments about this previously.
I was mainly pointing out that the seller is not, in fact providing a forever home themselves so it is a little hypocritical to require other people to do so.
And yes, the right of first refusal clause is often thrown around like it means something... now having said that, when I sold my mare, I did tell the buyers they could bring her back anytime for a full reimbursement. I know some would disagree with that because they could have ruined her and brought her back, demanding the full purchase price, but I would have done it. Just to save her from being abused further, or to save her from a home where the owners don't care for her or worse. But I never required them to return her, it was just out there as an offer because I always worried that she'd end up in the wrong hands due to her extreme anxiety.
Agree 100% with this.
I get annoyed at pictures where the horse is wearing a blanket and you can barely see the horse under it.
It bugs me when a picture is taken with a pretty young girl in the forefront smiling sweetly at the camera and if you look hard there probably is a horse back there somewhere. These ads usually say something like "loves to be loved on" Those ads I just skip over with the thought, which one is for sale anyway.
Another one is "wonderful, safe riding horse" and you see a picture of a horse standing in a stall and can only see the head.
I may be a bit cranky about pictures and I do realize that it is sometimes difficult to get good pictures when you are by yourself but a little time and planning will usually get some better pictures to show the horse properly.
the things I am interested in are sex of horse, age, height, breed, price some background and training with some pictures to illustrate these skills.
I agree 100%.
A horse being shown in a video with someone shooting off it, waving flags around it, bouncing balls off it, etc etc, like it means the horse is going to be a dead broke steady eddy suitable for a beginner.
The hottest horses I’ve ever owned had no problems with any of those things.
YES!
Someone mentioned putting up video of a horse. I will if the horse is $5K or over, otherwise it's too time consuming and costs too much to have the videographer out to do a video. I absolutely SUCK at doing videos myself, so unless the horse justifies the expense, I don't. That said, I will go out and shoot a quickie with my phone and let the prospective buyer know that I have no talent with this, if they are interested and far enough away that they wouldn't just jump in their car/truck and come see the horse anyhow. I'll refuse for a $2500 horse where the prospective buyer is 30 mins. away because by the time we haggle the price down, I pay the commission to my trainer, pay for the pics, ads, and all that, I'll be losing money on that deal. I'm better off inviting them to come see the horse and if they don't, they don't.