I ADORE my Continental Saddlery reining saddle, and they are hand made in Ider, Alabama. You can customize every detail and I can't imagine ever riding in another brand.
I'll also ditto the above, Jeff Smith in Terrell, TX and Teskey's in Weatherford, TX both make quality saddles that look great, hold up to use, and have a loyal following. KO Trading in Fort Worth, TX makes perfectly nice, affordable saddles but they don't have the beauty or detail of the others, IMO. I also know someone who loves her Elite Custom Saddle out of Tioga, TX and the craftsmanship is lovely.