Good leather is paramount in what I want....keep the cheap junk elsewhere, leather strap goods is not where you cheap on quality.
Rubbed edges and a patina showing craftsmanship the leather glows not from cheap quality but burnishes that look of quality tanning and finishing took place.
I prefer square raised, half-round brow and caveson with and without contrast stitching
white....off-white to me just looks dirty and uncared for
{yes I have 1 hence my comment about appearance but a gift is a gift.}
A plain flat brow and caveson can be very complimentary when not overwhelming a face...so again width choices..
Not a fan of truly braided/plaited for the amount of dirt they hold, special, special care to clean and how those tiny straps so easily break...
Round, as in really round appearing bridle
except on particular horse head is not complimentary,
jmo.
Browbands with small amount of garnishing, tastefully done with stones, fine chain is/can be head enhancing...keep the gaudy heavier stuff away from me. Not allowed in some show rings without acquiring point demerits though.
What I wish was more readily available...
Browband in several length choices. I hate seeing a bridle to tight across the ears and poll area.
Caveson also needs to have sizing choices so your half-round/square not stop so far under the cheekbone but brought more to the cheek pieces...
Bridle strap-keepers....the ones fixed usually just below the buckles are truly caught and stitched well so they not pull loose and "flap"...
Several extra loose keepers so when you clean and mis-place you can still have a slip-keeper that matches the bridle...maybe just 2 extra that match that bridles patina.
One of those pet-peeves of mine is loose straps ends flapping on any bridle.
Keeping this affordable is also a needed so many more can enjoy. I do not consider $250 and up affordable, nor of the quality those prices should be dictating.... Now when you hit the $400 - $500 hundred level it better be top-notch in appearance and quality....called truly custom strap work.
Find a way to design a flash bridle to not so easily display that loop needed for the flash strap...take the flash off and its like a giant zit gathering attention to me....ugly!
In a show-ring where flash is not permitted, it is such a deterrent to me if I was judging I would score lower knowing the use of it is done and that HUS/Equitation animal should not be seen with it on his bridle.
There is a time and place for equipment used....and a time & place where it should
not..and then should not be "hey I'm here seen"....
Find a good advertising agency for marketing your prospective offerings cause much of what is seen today that is the "have to have"...is just a well-fit bridle someone with advertising/marketing skills is proclaiming so much better than is a bunch of 💩 ....
A well fitting bridle offers all of what those marketing geniuses spout about...its called marketing and promotion paying names to be seen using...those names also get freebie products, they rarely purchase as "normal" equestrians do.
A ill-fit bridle is what has many spending $$ trying to figure out that if they just bought a bridle that truly fit the head first, they could of saved a lot of $$$$$...
Just some of my thoughts...
🐴...